It’s been one week since I returned from this year’s Essence Festival of Culture event in New Orleans and I’m still on a high. If you’ve never made the trip to the unofficial mecca of black girl magic, you’re missing out on an indescribable celebration. From the food to the concerts, Essence Festival of Culture is a can’t-miss event that happens every year during the Fourth of July weekend in the Big Easy.
This was the first in-person festival since July 2019 — before the Covid-19 pandemic forced countless cancellations across the board. That’s why this year felt extra special. It was basically the informal campaign for “we’re back outside, y’all!” Indeed, we are back outside and filled the Ernest N. Morial Convention Center and Caesar’s Superdome to the rafters. In fact, it’s been reported that this year was one of the highest grossing festivals in its 27-year history. Simply put, we were in the building!
If you’re looking to make unforgettable memories and have a wonderful time, don’t miss out on next year’s festivities. I’m sure it’s going to be bigger and better than the last!
Check out my top six reasons to attend the annual Essence Festival of Culture:
Delectable creole cuisine
Good food is virtually synonymous with New Orleans. If you’re in the Crescent City for Essence Fest, just know that your taste buds are in for a treat. With scrumptious dishes like seafood gumbo, spicy jambalaya, fried fish, char-grilled oysters , and of course sweet beignets offered at just about every turn, die-hard foodies will be in heaven. Essence Eats, a food and wine festival within the Ernest N. Morial Convention Centers puts a lot of popular vendors under one roof. Convenient, right? Attendees get to see cooking demos with some of their favorite chefs, media personalities and other culinary stars. Essence Fest is a one-stop shop for learning new recipes and getting your grub on.
Unmatched musical acts
What’s a party without music? The Essence Festival of Culture got its start as a jazz festival and has since morphed into a melting pot of Black music. This year’s headliners included Nicki Minaj, Janet Jackson and all six members of New Edition. If that wasn’t enough, old-school hip-hop acts like Nas, The Roots, The Lox, and the iconic Lil Kim, all took center stage. Plus, newer R&B artists like Summer Walker, Lucky Daye, Jazmine Sullivan, Chloe x Halle, and more put on stellar shows every night during the festival. If a mix of new and old tunes sounds like music to your ears, the Essence Festival of Culture is where you need to be.
Black-owned shopping experience
We know our worth and the value of our hard-earned dollars. That’s why it’s so important to buy Black and put that money back into our communities. The Essence Festival of Culture makes it easy for us to support our own businesses. From beauty to fashion, the festival showcases some of the best retailers from people who make products with us in mind. Vendors like The PuffCuff and Issa Rae’s new hair care brand Sienna Naturals were on full display at this year’s event. Countless vendors from across the country descend on the Ernest N. Morial Convention Center year after year to bring Black women and our families the goods we need to keep us looking and feeling our best.
Unmistakable Disney magic
As a longtime partner and sponsor, Disney has had a presence at every Essence Fest that I’ve attended. While I can’t guarantee that they’ll be back next year or beyond, it is highly likely. Disney gives festival attendees a magical experience that only they can bring. From free ears to fun giveaways, it’s my favorite booth at the convention center and for good reason. It brings out the kid and me and satiates my ongoing desire to be at one of their awesome parks. It brings Disney to New Orleans and always with optimism and relevance to the Black community.
Empowering panels and discussions
From a crash course in finances to politics to relationship advice, Essence Fest delivers on enriching, thought-provoking panels, roundtables and interviews. This year, special guests included Lala Anthony, Stacey Abrams, Lala Milan and a host of others. If you want to learn about how to be a power playing, stack your cash and give back to your community, this event is a sure bet.
Good vibes and pure joy
Whenever we’re in large groups, there’s an unspoken feeling of kinship and community. Essence Fest is no different, and quite frankly is the epitome of Black unity. It’s a big celebration for us and thankfully, by us…again since Richelieu Dennis is now the full owner of Essence Communications. New Orleans already has a welcoming vibe that I’ve never experienced in any other U.S. city and it’s on full display throughout the long weekend. You’ll see people smiling, starting conversations with strangers in line at the convention center, and happily offering recommendations for restaurants and what booths to hit up, etc. — there’s a strong sense of camaraderie and family that can’t be duplicated. Good vibes abound and you leave feeling carefree, calmer, and just all-around more joyful!
Have you ever attended Essence Fest? If so, how would you describe it?
I’m glad to hear that there’s a musical on Dorothy Dandrige; not only was she beautiful, but as you said, she was trailblazing. It’s time to give credit and respect to those before us. I wish I were in New York and be at the show.