If the BeyHive wasn’t already buzzing, loyal Beyoncé fans woke up to a pleasant surprise this morning. The global icon in collaboration with the Levi’s® brand, debuted “Pool Hall,” the second chapter of the REIIMAGINE campaign.
“Pool Hall” reinterprets the iconic 1991 Levi’s® ad capturing Beyoncé as she takes on the local shark in a high-stakes game of pool while wearing and celebrating Levi’s® products as modern style staples that continue to evolve – embracing bold interpretations and encouraging wearers to make them their own.
Photo Courtesy: Levi’s®
“There isn’t another wardrobe piece that evokes comfort, modern elegance, classic Americana attire, and nostalgia the way denim does,” Beyoncé said in a release. “And when I think of all those things, I think of Levi’s.” She continued, “For the second chapter in our collaboration we had even more fun in reimagining the denim on denim narrative, through the lens of a woman, who can be sexy, bold and a fierce competitor, all at once. We wanted to celebrate the duality of grace and power.”
The clip shows Beyoncé decked out in a bedazzled denim getup that the Queen Bey pulls off effortlessly. We’re sure that this glittering ensemble will serve as inspiration for the legions of fans who will flock to her Cowboy Carter tour this spring.
Missed the ad? Check it out here:
Do you plan on seeing the Cowboy Carter show?
I thought bedazzled denim was out but once again BGG has enlightened me! You keep me in the know 🙂
Thanks for sharing. I’m looking forward to seeing the Cowboy Carter show.