When it comes to making models look super-human and runway-ready, hair stylists play a huge role.
At the Rolando Santana S/S 13 presentation on Wednesday, Aveeno Celebrity Stylist Patrick Melville transformed models’ lackluster tresses into perfectly tousled masterpieces.
He created volume and texture to strands with the help of Aveeno Active Naturals Pure Renewal Dry Shampoo to complement Santana’s water-inspired designs. “I chose this subtle, 70’s inspired style that gently swept tresses around the face to give a wispy, natural look,” commented Patrick. “The dry shampoo literally transforms the hair texture for more a more dramatic look.”
If my fellow naturalistas and relaxed BGs are wondering if dry shampoo is for us, you’d be pleasantly surprised to learn that it’s a great go-to for those in-between washings. It doesn’t completely strip away our natural oils, which is key to keeping our curly coifs cute and healthy. I’ve used this product before and it served as a wonderful and quick alternative to washing. That said, I obviously wouldn’t recommend using it too frequently to substitute standard shampooing.
