Budding artists rejoice!
Crayola just released a box of crayons with global appeal. Yup, the iconic brand has finally added an extensive array of shades mirroring skin tones ranging from creamy alabaster to rich mahogany, to their already colorful offerings. Basically, the inclusive box, dubbed, “Colors of the World” will feature a palette of realistic hues that reflect our beautiful and incredibly diverse society.
“With the world growing more diverse than ever before, Crayola hopes our new Colors of the World crayons will increase representation and foster a greater sense of belonging and acceptance,” Crayola CEO Rich Wuerthele said in a statement. “We want the new Colors of the World crayons to advance inclusion within creativity and impact how kids express themselves.”
With 24 shades intended to represent 40 skin tones, those cute kindergarten self-portraits are about to get a major, true-to-life upgrade. Now, children will no longer have to substitute or mix colors to achieve their unique complexions.
Crayola’s “Colors of the World” crayons available here, $3. Photo Courtesy of Crayola
Landing on the the specially formulated crayon selections took extensive research and rigorous consumer testing. To ensure that the color spectrum was as accurate and inclusive as possible, the brand partnered with Victor Casale. For more than 30 years, he’s led global color matching efforts for some of the biggest names in beauty including, Cover FX and MAC Cosmetics.
“I have spent my life trying to create truly global shade palettes because I know what it’s like to be with a person who has finally found their exact match,” Casale said in a release. “They feel included and recognized, and I am hoping every child who uses these crayons and finds their shade will have that feeling. Growing up, I remember mixing the pink and dark brown crayons to try and make my shade, so I was thrilled when Crayola asked for my help to create the Colors of the World crayons.”
Color us happy too. Bravo, Crayola!
Do you have a creative mini-me at home who will be happy to hear this news?
Speak Your Mind