Walt Disney World is the place where dreams come true and magical memories are made.
For families who are experiencing hardships like a child with a terminal illness, those memories are even more precious.
During my attendance at the 2018 Disney’s Social Media Moms Celebration, a mom-centric blogger conference, I learned just how much Disney does to help bring those special moments to life. While the company doesn’t tout its philanthropic work, it’s worthy of praise.
John Breckow, director of corporate citizenship at Walt Disney Parks & Resorts speaking about the company’s philanthropic efforts.
At the conference’s general sessions, John Breckow, director of corporate citizenship at Walt Disney Parks & Resorts shared a glimpse of what goes on “behind the magic” of Disney Parks’ social outreach. During his presentation, he shared accounts of how Disney’s charitable efforts have impacted and forever changed the lives of families around the world.
While all the stories were heartwarming tearjerkers, one stood out—the story of Richie, a young man who had been embraced by the Disney family throughout his life-threatening health journey. The way in which the company made his dreams come true is nothing short of amazing. From making him a coveted cast member to arranging an enchanting dance with Princess Belle, the compassion and grace he was shown was remarkable. Even though Richie eventually lost his battle, he touched so many lives within the Disney family and beyond.
John Breckow, director of corporate citizenship at Walt Disney Parks & Resorts with Richie at Disneyland.
Stories like Richie’s are what make Disney the brand so many have come to love and respect—myself included. In addition to personal stories of the company’s charitable efforts, Disney works with several nonprofits like Make-A-Wish® Foundation, Boys & Girls Clubs of America and Points of Light to bring a little magic to those in need.
Me adding a few finishing touches to a painting that will be part of mural donated by Disney to a local Boys & Girls Club during the 2018 Disney Social Media Moms Celebration.
In fact, Disney’s partnership with Make-A-Wish® America has granted more than 120,000 wishes since the program launched in 1981. With the help of Disney employees and Disney VoluntEARS, the company’s social outreach is expansive. From Hurricane Harvey relief efforts that raised more than $15 million to donating beautiful murals to local Boys & Girls Clubs, Disney gives back in countless ways and always with a bit of magic.
It’s not just about the fun theme parks, playful characters or other cool attractions, what matters is how people treat and help one another. I’ve always admired Disney as a company, but after attending the conference, my admiration has grown.
I’ve learned that Disney is not only a company committed to bringing joy to families globally, but also values its employees and wants to help spread pixie dust to as many people and places as possible.
When a brand that you respect pulls back the curtain and lets you inside their world, it’s a privilege that I don’t take for granted. Getting that behind-the-scenes look at the outstanding work they do to provide comfort, happiness and inspiration to families around the world is something that I’ll always cherish.
How do you give back to your community?
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