Jane Iredale’s Triple Luxe Will Make You Ditch Your Current Lipstick Stash

When it comes to eco-friendly beauty, jane iredale reigns supreme.

For more than two decades, the all-natural, vegan cosmetics line dubbed The Skincare Makeup, has amplified women’s natural beauty around the world.

Triple Luxe, the brand’s newest line of lipsticks is a testament to the company’s innovation and dedication to working with the best natural ingredients. Available in 15 high-wattage shades, the long-lasting formula glides on like a cream, but finishes matte. I’m a matte kind of girl, but don’t like how many offerings dry out my lips. Luckily, the hydrating blend of oils and waxes in this new collection provide moisture that remarkably allows the color to stay put.

Not only are the shades universally complementary they’re also named after women in the founder’s life. For example, “Natalie,” a deeply-pigmented hot pink hue, is named after her global brand ambassador and lead makeup artist Natalie Soto, whom I had the pleasure of meeting at the Triple Luxe press launch last week.

At the lavish event held at 1 Hotel Central Park, I had the chance to touch, test and smell (the lipsticks are infused with Tahitian Vanilla and Blackberry) the lipsticks. I was blown away by the luxe feel and posh packaging. Each sleek case is outfitted with a magnetic closure that prevents handbag makeup mishaps. How many times have lipstick tubes come undone in your makeup bag or purse? Unfortunately, it’s happened to me more times than I can count.

With such a wide variety of shades, it’s hard to pick just one. But, if I had to choose a favorite, it would be Joanna — a pretty plum shade with pink undertones.

I’ve been a fan of jane iredale for 10 years and remain loyal due to their premium products, which are worth every penny. The brand has stayed true to itself, which is a difficult feat in this nonstop, ever-changing social media age.

Hopefully, they never deviate from their core values of delivering quality cosmetics that look good and are good for women and the environment. If they stick to it, they’ll always have a fan in me.

Below, check out pics from the gorgeous event:

Have you ever used jane iredale products? If so, what’s your favorite?