Two weeks ago, eight beautiful women from around the country took center stage at Kings Theatre in Brooklyn for their chance to be crowned Finding Ashley Stewart 2019.
After a year-long search for the woman who embodies what Ashley Stewart, the global plus-size fashion brand, stands for: kindness, perseverance, resilience, confidence, and empowerment, there could only be one winner.
That person was Addlia Edwards, a hairstylist and makeup artist hailing from Atlanta, Ga. As the winner, Edwards walked away with a $10,000 prize package including a year-long wardrobe, styling, makeover, photoshoots, and more.
I caught up with the bubbly southern belle to find out what earning the Ashley Stewart title means to her, how she plans to empower women, fall beauty trends and more!
Read on for our chat.
What inspired you to enter the Finding Ashley Stewart ambassador search?
Ashley Stewart was a household name when I was growing up. I loved the company and what they stood for. I honestly was not going to enter the contest because I didn’t think I could possibly be chosen out of thousands of women. After talking with a friend, I realized I had nothing to lose.
How do you define your style?
I’m a glamour girl. I love anything with sparkles, sequins, rhinestones, metallic and velvet, but I also love a classic look with a pop of edge. I like being trendy but I also like to go against the grain.
Did you always embrace your curves, or did body acceptance take time?
I’ve always been a lover of my curves.
When do you feel the most beautiful and confident? Why?
I feel the most beautiful and confident when the seasons change and when I’m not dressed to go to work. Every season, I change my hairstyle and color so it’s like having a new and refreshed version of myself. I don’t like to look the same for a long time, and I love change when I’m in control of it. At work, I have to wear black everyday so it’s always refreshing when I can wear a pop of color and a pair of heels.
What was the most surprising aspect of being a part of the Finding Ashley Stewart Finale?
I felt taken care of! I am usually the one taking care of others for their events. I’m usually doing others’ hair and makeup, making the desserts or setting up and taking down for events. This time, I was on the other side. I was not behind the scenes this go round. I was one of the people with a spotlight and a story to share.
What do you plan to do now that you have the Finding Ashley Stewart 2019 title?
It is my plan to touch the lives of as many women that I can by empowering them and helping them to walk confidently in their own identities. I want to help shape others to be leaders who are resilient, confident, kind and active in their communities. I want to add even more flavor to the already flavorful brand and help grow the movement of empowerment and public service.
Describe how you felt when you heard your name called as the winner?
Wow! I felt relieved, like my time had finally come! I had been trying so hard these past few years. I rejoiced as others got their successes and breakthroughs. I had honestly gotten to a point where I felt like maybe my life as it was. Sometimes I felt like that was all that God had for me, but I still never gave up. So to hear my name being called confirmed what I felt deep down in my soul all along, but had been drowned out by fear. I knew there were amazing things in store for me and that I was called to do great things. I felt like it was finally my time to shine!
What do you love the most about the Ashley Stewart brand?
I love the resilience of the Ashley Stewart brand. I love that with everything the brand has been through, it still continues to bounce back, thrive and give back to others. Not only does the brand thrive on its own, but the brand encourages and empowers women to bounce back, thrive and give back too.
From your perspective as a hairstylist and makeup artist, are there any hair and beauty trends we should be on the lookout for this fall?
I believe a lot of us are starting to embrace our inner queen. I think regal looks are becoming a big trend. Be on the lookout for bold and rich hair colors. Coils, coils and more coils. Sleek and ornate ponytails and up-dos. A ton of hair jewelry and bright and bold lip colors and eyeshadows are coming.
How do you give back to your community? Why is it so important to you?
I love volunteering with the homeless and at young girls’ and women’s retreats. It is important to me that I give the homeless, young girls and women what I wish I had when I was a young girl and when I was homeless and growing as a woman.
How will winning Finding Ashley Stewart 2019 help you empower girls, teens and women across the country and world?
Ashley Stewart is known worldwide. I now have a platform to make an impact wherever I go and with whatever I do representing the brand.
What does it mean to you to be on this journey with a brand that has given more than $300,000 in scholarships and charitable donations, and truly gives back to the community?
It absolutely means everything to me! I love giving back. I love making a difference in someone’s life. To be on this journey with a brand that loves doing the same is so refreshing.
What do you want all women to know?
I want women to know that it is ok to be your true, authentic self. That’s what make you beautiful! It’s not the hair. It’s not the makeup. It’s not the body shapers and the money you have or don’t have in your bank account. No one can be you and that’s your super power. Do not be ashamed of your past or present. All of it works together to create the beautiful masterpiece that you are!
What makes you feel beautiful and confident? Do you shop at Ashley Stewart? If so, what do you love the most about the brand?
What a cute, colorful and sweet show for kids.