They say confidence is the best accessory (oh and a smile), but without confidence, your smile surely wouldn’t shine as bright.
That’s why confidence was the running theme at It Cosmetic’s mid-winter soiree last night. The leading beauty and cosmetics brand took attendees on a splendid journey celebrating confidence and showcasing new products from their “Confidence In a…” line.
Upon entering the lavish and incredibly inventive event held on the city’s west side, editors, bloggers and influencers were asked to check their insecurities at the door. In turn, guests’ “insecurities” like fine lines, dark circles, dry skin and other perceived beauty shortcomings were transformed into literal cases of confidence.
After receiving our self-assurance boost at check-in, we were whisked into the main event where we were given boarding passes and passports to leave behind all insecurities and embrace our inner confidence.
Throughout the venue, there were stations spotlighting the new offerings including, Confidence in a Foundation, Confidence in a Gel Lotion, Confidence in a Cream Rosy Tone and Confidence in a Neck Cream. Additionally, there were several swoon-worthy photo stations that served as pretty backdrops to complement the product launches.
From billowy cotton-candy to pink lemonade-infused signature cocktails, the event was teeming with special touches and creative details throughout.
Here’s the scoop on all the four new products:
Confidence in a Foundation: This lightweight, full-coverage foundation is similar to my favorite, CC Cream by the brand, but provides a flawless finish that stays put and hydrated for up to 24-hours. Plus, it’s matte, which works wonders for those who suffer from oily skin. Available in 48 alluring shades, you’re bound to find the perfect match. Available here, $32
Confidence in a Gel Lotion: Oil-free, this moisturizer is a lifesaver for those with dry, sensitive skin. The water-like gel makes absorption easy and virtually weightless. Thanks to cactus flower extract and ceramides, it seeps into pores creating a smooth, filter-like finish. For dry, sallow skin, this is the answer to your skincare woes. Available here, $36
Confidence in a Cream Rosy Tone: I’ve been using Confidence in a Cream for a couple years and couldn’t be happier with my supple, radiant results. When I learned about the new Rosy Tone offering, I was a bit skeptical. As a brown-skinned woman, I feared that the pinky-peach hued cream wouldn’t complement my dark skin. Luckily, I couldn’t have been more wrong. Somehow the Creamsicle-smelling moisturizer masterfully provides maximum hydration with a hint of pink that gives an enviable flushed glow. You won’t regret giving this Rosy Tone a spin in your beauty rotation. Available here, $48
Confidence in a Neck Cream: Nothing ages a woman more than her neck. Ok, I’m not sure if that’s scientifically proven, but most people would agree. Enter Confidence in a Neck Cream. This firming moisturizer is formulated with ingredients like seaweed extract to provide elasticity and tautness that blur wrinkles and keep your neck smooth and tight. Ditch your stash of turtlenecks and opt for v-necks so you can flaunt your décolleté confidently. Available here, $52
What brings out your confidence?
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